Here we lay down 5 Simple Media Buying Lessons To Boost Your Business. These tips should help you use social media effectively to grow your business and achieve the desired results.
1) Lead with the objectives
You should be starting on the right footing with your top 3 marketing objectives in mind. From there you need to evaluate how buying any social media will really help you in achieving them, A lot of times, owners of businesses fall in the trap of thinking I definitely need to be there. I have to show my presence in all these new kinds of places or I will be just left behind’. But what social media needs to be doing for you is helping you reach your objectives or you are just wasting your time and money. Do not look at social media as merely a megaphone to get your name out, but you should rather be thinking about how it can really help you in reaching your goals.
2) Have a very clear goal in mind
Shelling out some money on Facebook can be really lucrative, but it does need an investment of both time and money and be prepared for the learning curve. You should be very clear in your mind about what goals you are trying to accomplish: leads, sales, or both? Stay clear of dopey metrics such as follows, impressions, or likes. Make use of Facebook leads and Facebook pixels so that you can track and measure the results very closely. You should measure your ad spend against the leads or sales that are generated in order to determine if it is really worth it or not.
3) Be dominant on one platform
You should know where your target customer is spending his or her time when they are online. Then you should pick one particular social media platform and dominate on that. You should be claiming your profiles that are on the other networks but you should be focusing most of your time on this chosen platform. Always listen first. You will need to start raising a lot of friends online. You can start out by sharing content from other people for say 6 months. When you are ready to put out your content, do it on a 4 to 1 ratio. This means that you share 4 pieces of content from someone else for every one piece that you share of your own.
4) Start building your authority
In the role of a business owner, you cannot be over-investing in your presence of LinkedIn in today’s world. This is a platform that provides you with a unique opportunity to tap into the business circles and show your dominance in the field. Focus on growing your audience. Staying engaged on LinkedIn can definitely boost your sales and rates of conversion. It can also lead the way to amazing opportunities for collaborating with other businesses.
5) Do not try this yourself
As the owner of a small business, you have limited time. So, delegate the work of social media to someone else within your company or hire an outside expert. This way you can add the cost of all your social media strategy as a line item in your budget.