Hey there, folks! Robert here. I’ve been neck-deep in the internet marketing and e-commerce world for over 17 years now. My journey began back when social media was basically MySpace, and SEO was still this unknown acronym to many. Over the years, I’ve seen flashy gurus pop up, big promises made (sometimes broken), and occasional real gems. As an American entrepreneur who’s had his share of both sweet successes and bitter failures, I pride myself on offering honest, no-fluff reviews of online training programs that promise to change your life.
Today, we’re putting Aidan Booth in the hot seat. Aidan Booth is one of the biggest names in the digital marketing and e-commerce space. He’s launched a slew of programs everything from the famous 100K Factory to the new “Omega Project.” In this in-depth blog post, we’ll dissect who Aidan Booth is, what his training programs bring to the table, where they shine, and where they might fall short. By the end of our chat, you’ll have a solid sense of whether jumping into an Aidan Booth program could be the right next step for you.
So grab a cup of coffee (or beverage of your choice), sit back, and let’s dive into the world of Aidan Booth.
Who Is Aidan Booth?
Before we get into the nitty-gritty of training programs and whether they’re worth your time and money, we’ve got to talk about the man himself Aidan Booth. Originally hailing from New Zealand, Aidan began dabbling in online marketing in the mid-2000s, which is around the time I was trying to figure out how to rank my own little e-commerce store on Google. Let’s just say that those were the wild days everyone was experimenting with new SEO tactics, affiliate marketing, drop shipping, and more.
A Rocky Start
Aidan’s success story didn’t just happen overnight. Like many of us, he tried multiple online ventures but hit walls: poor traffic, low conversions, confusing SEO, you name it. Determined to make it work, he went back to the drawing board to research, refine, and test out various strategies. Eventually, his deep-dive approach to SEO and income generation paid off, and around 2008 he had his first major breakthrough.
Hitting the Online Stratosphere
From that breakthrough onward, the rest is basically internet marketing history. Over the years, Aidan’s launched numerous courses many of them in collaboration with his trusted business partner, Steve Clayton and raked in well over $100 million in total revenue (across both product sales and student-generated revenue). Today, Aidan speaks at high-profile digital marketing conferences, is frequently featured in publications like Forbes and Entrepreneur Magazine, and has built up a massive following of students and fans worldwide.
Partnering with Steve Clayton
A big part of Aidan Booth’s success is “The Partnership,” a dynamic duo formed by Aidan and Steve Clayton. Steve is another heavyweight in the online marketing arena, having founded multiple successful ventures before teaming up with Aidan in 2005. Together, they’ve launched a swath of well-received training programs, from 100K Factory to Kibo Code and beyond. If you hear about an Aidan Booth product, odds are Steve Clayton had a part in it as well.
Why Is Aidan Booth Such a Big Deal?
Having immersed myself in this industry for so long, I can tell you that Aidan’s got a unique advantage over some of the other “gurus” you see flitting around the net:
- Real Experience – Booth’s strategies come from years of trial and error, not just guesswork.
- Systematic Approach – He’s big on repeatable systems and automations so that even a newbie can follow along.
- Ongoing Innovation – Each time a new e-commerce model, marketing tactic, or digital platform emerges, Aidan’s either already experimenting with it or soon will be.
- Solid Support and Tools – His best programs feature not just training but also custom software and robust support structures.
His devotion to step-by-step systems means that you don’t need a background in coding or marketing. As someone who’s done SEO, affiliate marketing, and e-commerce for nearly two decades, I can testify: having a consistent process that you can rinse-and-repeat is crucial when you’re starting out online.
A Quick Overview: Aidan Booth’s Training Programs
Aidan and Steve’s programs have evolved over the years. Below, we’ll take a bird’s-eye view of some of the notable ones. Afterward, we’ll go a bit deeper into a few that really made waves (and money!) for their students.
- 100K Factory (2015) – Showed students how to create an e-commerce store and scale it to $100,000 per year.
- 100K Factory Ultra Edition (2016) – An upgraded system, focusing heavily on dropshipping to avoid inventory hurdles.
- 100K Factory Revolution (2017) – A deeper foray into building e-commerce businesses that generate $100K+ annually, introducing new traffic and scaling strategies.
- 7 Figure Cycle (2018) – Taught Amazon FBA tactics: sourcing products, building brand presence, maximizing profits, and managing all the behind-the-scenes of e-commerce.
- Parallel Profits (2019) – Focused on local business services and a model that allowed students to hit $100K per year with minimal overhead.
- The Kibo Code (2020) – An eight-week blueprint to launch an e-commerce store that generates at least $250 per day.
- Kibo Code QUANTUM (2021) – Next-level automation for e-commerce and passive income.
- Kibo Eclipse (2022) – Focused on building an “e-commerce empire” in eight weeks, from traffic generation to scaling out multiple products.
- The 123 Profit (2023) – A deep dive into the world of CPA (cost-per-action) marketing, focusing on quick conversions, short landing pages, and powerful email marketing.
- eFORMULA (2024) – Teaches how to leverage Amazon’s platform for profitable product listings without investing big bucks in ads or complicated websites.
- Omega Project (2025) – A brand-new, next-generation e-commerce training aimed at simplifying the entire store-building process.
Check Out My In-Depth Review of Aidan Booth’s Omega Project & Exclusive Bonuses Here: https://www.reviewengin.com/omega-project-review/
Aidan Booth’s Omega Project Review [Exclusive Bonuses] & Members Area “DEMO” – What’s Inside?
That’s quite a lineup, right? Let’s break them down in more detail.
Deep Dive: Booth’s Signature Programs
1. 100K Factory (2015–2017 Versions)
The Concept
When I first heard of 100K Factory, I thought, “Another $100K program? Yeah, right.” But as I started digging, it was clear Aidan Booth had a blueprint that was more holistic than many e-commerce “courses” at the time. The model? Build a niche-oriented e-commerce store, drop ship or source products, and drive traffic using both paid ads and organic means. The goal is to scale quickly to $100K annual profit.
What’s Included
- Step-by-step training on building a store from scratch.
- Custom software to help with product sourcing, store creation, and traffic generation.
- Access to mentors and a community of fellow students.
Why People Loved It
- All-in-One Solution: Instead of leaving students guessing about how to install Shopify or where to find suppliers, the program provided tools and resources to fill in those gaps.
- Battle-Tested Approach: Aidan had already proven his system in multiple niches, so it wasn’t just theoretical fluff.
- Ongoing Support: Live coaching calls, community groups, and updates to keep up with changes in the e-commerce landscape.
Over the years, 100K Factory has had different iterations Ultra Edition and Revolution each time updating strategies to reflect the changing online marketplace. By 2017, the revolution version introduced advanced traffic tactics, conversion optimization tricks, and more robust approaches to scaling.
2. 7 Figure Cycle (2018)
The name says it all: 7 Figure Cycle aimed to help students break into the seven-figure mark. This was more heavily Amazon FBA-oriented, teaching folks how to source high-margin products, work out vendor deals, and list them under your own brand on Amazon. A lot of students who took 7 Figure Cycle also simultaneously built e-commerce storefronts, but the main approach was piggybacking on Amazon’s monstrous marketplace traffic.
Key Highlights
- Detailed approach to finding and negotiating with reliable suppliers.
- Inventory tips to avoid the dreaded “out-of-stock fiasco” that kills your listing momentum.
- Strategies for scaling a single product line into a full brand.
For folks who love the idea of Amazon FBA but worry about the complexities (like me, who once accidentally shipped 500 units to the wrong warehouse yikes!), 7 Figure Cycle offered a structured roadmap. Over 50,000 students have gone through it, according to Aidan’s own statements an impressive number indeed.
3. Parallel Profits (2019)
Parallel Profits shifted gears from e-commerce to local services. The premise: land just seven local business clients for your digital services and you could be pulling in $100K in net profits per year. Local businesses are often more than happy to pay for help with websites, SEO, social media, and lead generation. If you price your services right and follow Aidan’s lead-gen strategies, each client can yield a solid monthly retainer.
My Take
Coming from an SEO background, I know how lucrative local marketing can be if you do it right. Parallel Profits provided the training, templates, scripts, and even done-for-you funnels to approach and close local businesses. It also touched on automating fulfillment (like using white-label SEO or web design providers), so you’re not in the weeds doing the actual work.
4. The Kibo Code Series (2020–2022)
The Kibo Code was (and still is) a big hit in the e-commerce industry. Each year, Aidan and Steve introduced new iterations:
- Kibo Code (2020) – An eight-week course to build a profitable e-commerce store that cranks out at least $250/day.
- Kibo Code QUANTUM (2021) – Focused on heavier automation, new traffic sources, and building a “machine-like” e-commerce store.
- Kibo Eclipse (2022) – Showed how to expand these e-commerce methods into multiple niches, turning them into mini cash-flow empires.
What makes the Kibo Code unique is its focus on speedy results: quickly identifying winning products, listing them, and using targeted traffic to get immediate sales. The training tries to reduce those typical headaches like high upfront costs for inventory. Often, they teach drop shipping or a variation of it, so you’re not stuck holding stock.
5. The 123 Profit (2023)
If you’re not into e-commerce or dealing with physical products, CPA marketing might be your jam. 123 Profit took that route, revealing the simplest path to generating consistent income with minimal overhead.
Three Core Steps
- Find high-converting CPA offers – These can be anything from sweepstakes to insurance leads.
- Create short ‘27-word websites’ – The idea was to make ultra-basic landing pages that direct traffic to these offers.
- Drive targeted traffic – Paid ads, social media, SEO, or email marketing whichever suits you best.
This program also included an arsenal of automated email marketing software and traffic training. For individuals who feel squeamish about dealing with product shipments, customer service, or complicated e-commerce platforms, this was a breath of fresh air.
6. eFORMULA (2024)
eFORMULA circles back to the Amazon space, but with an intriguing twist: it teaches how to make money without a website (or spending big on ads). The approach is:
- Identify hot, in-demand products
- Leverage Amazon’s audience to drive sales
- Keep costs low by avoiding typical e-commerce overhead
According to the marketing materials, it’s perfect for folks who want to dip their toes into Amazon but don’t want the complexity of building an off-site brand. The program is said to revolve heavily around using Amazon’s search traffic and analytics to find products with decent margins and established demand.
7. Omega Project (2025) – The New Kid on the Block
Finally, let’s talk about the Omega Project. Launching in January 2025, this is Aidan Booth’s newest venture. From what’s been teased so far, the Omega Project aims to be the ultimate next-gen approach to e-commerce super simplified so that even a complete rookie can get results.
What We Know
- It’s delivered over eight weeks, though sometimes referred to as a “10-week blueprint.”
- Focuses on building a “multi-niche general store” quickly without the typical pitfalls (like inventory, high capital, or vendor negotiations).
- You’ll learn how to test various products rapidly, weed out losers, and scale the winners.
Why It Might Be a Game Changer
- If you’ve tried e-commerce before and struggled with inventory or complicated supply chains, the Omega Project claims to handle those headaches.
- Aidan’s track record of thorough “hand-holding” means that newbies can relax knowing that each step is spelled out.
The Omega Project might just be the breath of fresh air for folks intimidated by complicated e-commerce setups. We’ll have to see once the dust settles after launch, but I’m definitely intrigued.
Check Out My In-Depth Review of Aidan Booth’s Omega Project & Exclusive Bonuses Here: https://www.reviewengin.com/omega-project-review/
Common Threads Among Aidan Booth’s Courses
Having gone through multiple Booth programs (directly and indirectly through colleagues), I’ve spotted some recurring themes:
- Step-by-Step Training – He breaks down everything in detail, from picking a niche to driving traffic.
- Focus on Tangible Tools – Whether it’s store-building software or templates to pitch local clients, each program includes some practical assets.
- Real-Time Support – Most programs have live coaching calls, private student communities, and technical support.
- Comprehensive Approach – You’re not just shown how to make money; you’re shown how to create a real business with brand identity, stable cash flow, and future growth potential.
- Updates and Evolution – The internet doesn’t stand still, and neither do Aidan’s programs. The new versions (Kibo Code QUANTUM, 100K Factory Revolution, etc.) are direct responses to market changes.
Success Stories and Testimonials
Let’s face it: it’s always helpful to see the results that real humans achieve. According to Aidan’s materials:
- Over 200,000 students globally have enrolled in one or more of his programs.
- Many of these students have soared to six-figure and sometimes even seven-figure incomes.
Here are a few inspiring stories:
- Felicia H. (Vancouver) – A single mom working as a massage therapist. After joining 100K Factory, she built a branded dropshipping store in the hobby niche. Within seven months, she was clearing over $300K in annual profit.
- John F. (London) – Tired of his corporate grind and failing at insurance sales, he tried Parallel Profits in 2019. By leveraging local affiliate marketing, he now operates several websites that each pull in four figures a month, with only a few hours per week of maintenance.
- Sue L. – A 20-year education veteran, she pivoted after her husband’s medical issues left them in dire need of a reliable income stream. She took on the Kibo Code Amazon FBA training in 2020 and reached a stable $60K/year business, reselling furniture products. It covered her family’s expenses and gave her the freedom to spend more time at home.
My Personal Observation
I’ve seen my fair share of “student testimonials” that are pure hype. While I can’t individually verify each of Aidan’s claims, the breadth and depth of success stories is pretty impressive. That’s not to say everyone who buys the course will be an overnight millionaire anyone claiming that is disingenuous. But it’s fair to say that thousands of ordinary folks have used these programs to transform their financial situations.
Aidan Booth’s Wider Impact on the Online World
Throughout his career, Aidan Booth has left quite a footprint:
- Global Reach: Teaching in over 200 countries is no small feat.
- Media Features: Featured in Forbes, The New York Times, Bloomberg, and more.
- Speaking Engagements: He’s appeared at some of the top industry events, including Traffic & Conversion Summit and Funnel Hacking Live.
- High Earners: The programs have reportedly produced 7+ figure earners in 120+ countries.
- BBB Rating: Holds an A+ rating from the Better Business Bureau.
- Strategic Partnerships: Sits on the Board of Advisors for Traffic and Funnels, alongside heavy-hitters like Russell Brunson.
This is not the track record of a random, fly-by-night marketer. Yes, the hype around Aidan Booth is big, but the accomplishments seem to justify most of it.
Criticisms, Limitations, and the Other Side of the Coin
No guru or training program is perfect, and Aidan Booth’s empire isn’t immune to critiques. Let’s lay them out:
Overhyped Claims
- It’s common to see promotional materials featuring massive income figures, which can appear unrealistic. Some critics say that the marketing often sells a dream that might be hard to achieve.
- My Perspective: In the world of internet marketing, everyone touts “six-figure in 90 days” claims. Aidan’s approach at least includes disclaimers about the need for dedication and hard work, but sometimes the headlines can seem a bit sensational.
Risk of Oversaturation
- With tens (or hundreds) of thousands of students following the same methods, you might worry about niches becoming too crowded.
- My Perspective: The internet’s marketplace is huge. Yes, some sub-niches can get saturated, but new products, markets, and angles pop up every day. Aidan generally updates his training to stay ahead of the curve.
Dependence on a Team
- Aidan isn’t a lone wolf. He co-creates with Steve Clayton and relies on a team for content and student support. This might be a downside if you expect personal mentorship from him alone.
- My Perspective: Considering the size of his audience, it’d be impossible for Aidan to do everything himself. Having a robust team actually helps keep the quality of training and support high.
Price Point
- Programs like 100K Factory and Kibo Code can cost a couple thousand dollars (or more). That’s a big investment if you’re on a shoestring budget.
- My Perspective: If you’re serious about building an online business, $2,000 is relatively small compared to the potential ROI. However, it’s not “chump change” either. You want to be sure you’re ready to commit before you drop the cash.
“Get Rich Quick” Accusations
- Nearly all high-ticket internet marketing programs face accusations of being “get rich quick” schemes.
- My Perspective: From what I’ve seen, Aidan’s courses emphasize the necessity of work, testing, and consistent effort. Most true “get rich quick” schemes skip that reality. If you do the work, the potential returns are there.
Is an Aidan Booth Program Right for You?
If you’re on the fence about investing in an Aidan Booth course, consider these factors:
- Your Budget
- His courses are premium-priced. If you’re already struggling to pay rent, jumping in might not be the best move unless you can realistically hustle to recoup that cost.
- Your Time Commitment
- Building any online business (e-commerce, CPA marketing, local services, etc.) requires time. Don’t expect results if you can’t dedicate at least a few hours a week to learning and implementing.
- Your Skill Level
- Booth’s programs often cater to newbies while also providing advanced strategies for pros. Whether you’re brand new or have some experience under your belt, there’s likely something you can learn.
- Your End Goals
- If you want a full-time online income, e-commerce is a fantastic avenue. If you hate inventory, shipping, and suppliers, consider 123 Profit or Parallel Profits. If you love the idea of building a brand, maybe 100K Factory or the Omega Project is for you.
- Your Learning Style
- Aidan’s programs are typically well-structured, with modules, coaching calls, and community forums. If you learn best in a structured environment with ample support, you’ll fit right in.
The Value Proposition: Are the Results Worth the Price?
The big question: Do these training programs deliver enough ROI to justify their cost? Based on:
- The success stories.
- The comprehensive nature of the training.
- The built-in community, software, and support.
I’d say they offer significant potential ROI. I’ve watched entrepreneurs transform a $3,000 investment into a six-figure brand over 12 months especially if the program includes consistent updates, personal coaching calls, and advanced tools. That said, you’ve got to do your part. Buying a course and never opening it is a surefire way to lose money.
Frequently Asked Questions (FAQs)
Q1: Do Aidan’s Programs Guarantee Success?
No program can guarantee success anyone who promises that is lying. Success depends on your execution, your niche selection, your product, and how you handle challenges. Booth’s training can provide a robust roadmap, but you still drive the car.
Q2: How Much Time Per Week Do I Need?
Varies. Some courses suggest 5–10 hours a week. However, if you want faster results, invest more time. People who treat their e-commerce store as a real business generally see bigger, faster returns.
Q3: What If I Have Zero Experience?
Aidan’s training usually starts with the basics, so yes, you can jump in with no prior knowledge. Just be prepared for a learning curve. The advantage is you’ll learn best practices right out of the gate, without forming bad habits.
Q4: Aren’t These Markets Saturated?
Online markets evolve constantly, and new niches or angles open up almost daily. Yes, thousands of people might take the same course, but the internet’s a big place. If you do your research and follow the updates from Aidan’s team, you can still find less-competitive niches.
Q5: Do I Need a Lot of Money for Ads or Inventory?
Many programs (like Kibo Code) use a dropship model or low-cost ad strategies at the start. Others (like 7 Figure Cycle) involve investing in inventory for Amazon FBA. Each course outlines how to start with minimal capital, though obviously having a little extra money can help you scale faster.
My Personal Take on Aidan Booth’s Approach
I’ve been around the block multiple blocks, to be honest and I can usually smell a scam a mile away. Aidan Booth, in my experience, isn’t a scammer. He’s one of the more transparent and methodical coaches out there, who actively updates his course material to keep up with the ever-changing internet marketing scene.
Points I Really Appreciate
- The thoroughness of the modules.
- The continuous improvements (e.g., Kibo Code QUANTUM, 100K Factory Revolution).
- The involvement of Steve Clayton and a robust team makes the support channels strong.
Areas That Could Be Better
- The marketing can sometimes feel very hype-y. I get that it’s the nature of the game, but some prospective buyers might feel misled if they’re expecting overnight success.
- Pricing can be steep, so hopefully you can either do an installment plan or plan your finances so you’re not under extra stress.
Final Thoughts on Aidan Booth’s Impact
The digital marketing landscape is dotted with coaches and gurus. In that crowd, Aidan Booth stands out for his longevity, consistency, and substantial track record. He’s helped thousands, if not hundreds of thousands, of individuals build viable online businesses whether through Amazon FBA, drop shipping, local marketing, or CPA offers. He didn’t just show up yesterday with a flashy YouTube ad. He’s been here since the mid-2000s and has weathered countless market shifts.
Let’s also remember that he’s been featured in major publications, spoken at big conferences, and maintains an A+ BBB rating. If that doesn’t demonstrate a certain level of legitimacy, I don’t know what does. Of course, every training program has pitfalls: the marketing might feel over-the-top, the cost might be high, and the results still hinge on your hustle. But overall, Aidan Booth seems to provide real, actionable, and up-to-date business models that do stand the test of time.
Should You Enroll in Aidan Booth’s New Omega Project?
If you’ve followed me for a while, you know I rarely give an outright endorsement. But the Omega Project intrigues me. It’s pitched as the “next-gen program” to make e-commerce accessible even for total newbies, while still providing fresh insights for veterans. The blueprint spans eight to ten weeks, focusing on launching a multi-niche general store and rapidly testing products.
Given Aidan’s track record with the 100K Factory and Kibo Code series, I wouldn’t be surprised if the Omega Project produces another wave of success stories. However, keep your eyes open to see how it develops post-launch. Check out early feedback from initial students. If you see them raving about the structure, support, and results, that’s usually a great sign.
Check Out My In-Depth Review of Aidan Booth’s Omega Project & Exclusive Bonuses Here: https://www.reviewengin.com/omega-project-review/
Conclusion: Is Aidan Booth the Real Deal?
To wrap up this deep dive, let’s answer the burning question: Is Aidan Booth worth your time and money? In my professional and personal opinion, yes provided you’re serious about building an online business. Aidan is a veteran in this industry, not some fresh-faced influencer who’s here today and gone tomorrow. His programs blend actionable training, real-world examples, software tools, and community support in a way that genuinely can help beginners and intermediates alike.
Key Takeaways
- Reputation: Aidan Booth has a solid reputation, recognized by mainstream business magazines.
- Proven Track Record: Multiple programs have led thousands of students to significant income success.
- Ongoing Evolution: He doesn’t stay static; he keeps refining the formulas to fit the modern e-commerce landscape.
- Criticisms: Yes, some folks think the marketing is too flashy, or the price too high. Consider your finances carefully.
- Final Verdict: If you’re determined, you’re willing to learn, and you’ve got a bit of startup capital (not just money, but also time capital), jumping into an Aidan Booth training could very well pay off handsomely.
I hope this review has helped clarify who Aidan Booth is, what his training programs cover, and how they might fit into your online income goals. Remember, no single program is a magic wand. The best courses still demand perseverance, patience, and consistent action. But if you ask me who’s made a substantial positive impact in the e-commerce world, Aidan Booth is definitely on the short list.
So there you have it! A complete, in-depth look at Aidan Booth’s Training Programs with all the pros, cons, successes, and question marks. If you’re considering hopping on board with one of his programs, do your homework, research the latest student experiences, and be ready to put in the effort. The digital business world is ever-evolving, and you’ll want a guide who evolves with it. Aidan Booth has proven himself to be just that.
I hope you found these helpful. Thank you for taking the time to read this. Your feedback is greatly appreciated.! : )
I was skeptical at first because there are so many ‘gurus’ out there, but I’m glad I gave Aidan Booth’s program a shot. His teaching style is very approachable, and he backs up his lessons with real-world examples. My favorite module was the one on scaling he provided a clear roadmap that took the guesswork out of growth. If you’re on the fence, I’d say go for it.
Hi Rebecca, Thanks for sharing your experience! I totally get the initial skepticism there are so many so-called “gurus” out there, it’s hard to know who’s legit. I’m thrilled to hear Aidan’s teaching style resonated with you and that the scaling module was a game-changer. That roadmap is pure gold, isn’t it? It’s great to see that his practical approach helped you grow with confidence. Your feedback will definitely encourage others who might still be on the fence. Keep scaling and crushing it!
This review really hits the nail on the head. Aidan Booth’s training isn’t just hype it’s packed with actual strategies that work. One of the best parts for me was the community support. If I ever had a question or felt stuck, someone was always there to help. It’s refreshing to see an online course that feels genuinely supportive, not just a sales pitch.
Hi Marcus, I couldn’t agree more Aidan Booth’s training truly stands out because it’s not just fluff. The strategies are actionable, and the community support is such a breath of fresh air. It’s awesome to hear how the supportive environment helped you navigate challenges and stay on track. Programs like this really shine when they combine solid content with a strong network, and it’s clear you made the most of both. Keep up the fantastic work, and thanks for chiming in!
I recently completed one of Aidan Booth’s courses, and it was a complete game-changer for me. What really stood out was the clarity of his step-by-step approach. I’ve tried a few online business programs before, but Aidan’s method felt so much more organized. Now, I’m finally seeing consistent results and understand where my business is heading. Highly recommended!
Hi Sarah, Wow, it’s amazing to hear how transformative Aidan Booth’s course was for you! His step-by-step clarity is definitely one of the standout features – it’s a rare find in online business programs. I’m so glad it helped you cut through the noise and get your business on track. Consistent results and a clear direction are huge wins, and it sounds like you’re set up for even more success. Thanks for recommending the program and sharing your journey – it’ll inspire so many others!
Keep the momentum going!