Email Marketing

“Blast Off with These 5 Email Marketing Trends for 2018!”

Yo, fellow marketers! Buckle up ’cause we’re about to dive into the hottest email marketing trends of 2018. If you’re still sleeping on the power of email, wake up and smell the clicks because this ain’t your grandma’s marketing tactic anymore. From personalization to interactive content, we’ve got the lowdown on what’s shaking up the inbox this year. So let’s get down to business!

1. Personalization Gets a Major Upgrade

Forget just slapping a first name on your emails and calling it a day. In 2018, personalization is getting a serious facelift. We’re talking deep dives into data like geo-targeting, demographics, and psychographics to create personalized personas that’ll make your subscribers feel like VIPs. Get ready to automate those personalized messages and watch your engagement skyrocket.

2. Get Interactive, Baby!

Say goodbye to boring old static emails and hello to interactive content that’ll make your subscribers do a double-take. From sliders to surveys, we’re seeing a rise in emails that are more than just words on a screen. Get creative, get funky, and watch those bounce rates plummet as your subscribers engage with your content like never before.

3. Data, Data, Data

In the age of big data, it’s all about using that sweet, sweet information to power your marketing machine. In 2018, smart marketers will be focusing on refining their data strategies to deliver hyper-targeted campaigns that hit the mark every time. Say goodbye to guesswork and hello to data-driven insights that’ll take your email game to the next level.

4. Segmentation Sensation

If you’re still blasting out one-size-fits-all emails, it’s time to level up. List segmentation has been a game-changer for boosting open rates, and in 2018, it’s only going to get bigger. Get ready to gather even more data on your subscribers to create laser-focused campaigns that speak directly to their interests and needs. Opt-in forms are your new best friend, so make sure you’re collecting all the info you need to deliver killer content.

5. Socialize Your Emails

Email and social media might seem like two different worlds, but in 2018, they’re coming together like peanut butter and jelly. Adding social media sharing buttons to your emails can give your click-through rates a serious boost, so don’t sleep on this integration. Share your emails on platforms like Facebook to reach a wider audience and ensure nobody misses out on your killer campaigns.

In Conclusion

2018 is shaping up to be a wild ride for email marketing, and we’re here for it. With deeper personalization, more interactive content, and a laser focus on data, this is the year that email marketing takes center stage. So buckle up, fellow marketers, because the inbox revolution is here, and it’s time to ride the wave to success!

Last Update: February 16, 2024