As an entrepreneur, if you are not selling on Amazon then you are probably missing out on something. Amazon is not only a large marketplace but also a straightforward way of making money especially if you know what you are doing. More so, since they do all the lifting, you only need to source for the product and Amazon will take care of the rest. Here are some of the reasons why you need to set your e-commerce business on Amazon.
1. It’s easy to start and run
As compared to the traditional stores, an e-commerce store can be set up very fast. An e-commerce platform will allow you to use presale templates to create your store before you can start selling. If you are looking for the best way to start then building an e-commerce site on Amazon is the best option. As long as you have a computer and an internet connection, you can start and run your business.
2. You can build a strong customer base through email list
If you cannot reach your customers then you are missing a lot. Thankfully, with an e-commerce site, you can build a strong email list and even get repeated customers. With your own e-commerce store, you will have a complete database of all the customers who have purchased from you, create a special promotion for your customers and even alert them to an upcoming sale.
3. You can use it to expand your customer reach
According to a study conducted in 2014, over 81% of customers usually do an online research before buying anything. Whether they want to buy an in-store or an online store, customers usually do some research. Having a strong online presence will, therefore, ensure that they find all the details about your product and do a comparison. This will increase your brand awareness and expand your customer reach.
4. You can generate B2B sales
It’s been found that a huge part of our customers usually come from our business customers. For instance, each year over 30% of our revenues is derived from event planners, wedding planners among others. As one of the most valuable customers, B2B customers can greatly boost your business. By providing extra service for your customers you will be rewarded with consistent and valuable business.
5. You can increase your reach beyond amazon
While Amazon is actually one of the best platforms in e-commerce space, there are also other e-commerce markets that you can try out. If you want to put all your eggs in one basket you might end up losing a lot. By creating your own e-commerce store you will own your site, drive traffic and keep all the profit. In addition to this, you can take advantage of using other customer acquisition platforms such as YouTube, Facebook, and Pinterest among others.
While setting up your own website is a long process, the rewards are usually greater. Although Amazon can provide you with instant profits, they can easily be taken away. You, therefore, need to create your own e-commerce business and build a brand that can last.
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